The Coach's Fatal Mistake? Taking On The Executives and the Infallible Leadership Class

Itbecame clear he could survive losing against Grimsby. He weathered losing a crucial continental showpiece against one of the worst Spurs sides for many years. He withstood losing at home against domestic rivals, finishing 15th, his rigid approach, squandering the team's best homegrown talent, the 32% win rate, calling the squad the poorest the club has ever seen. But there was one adversary with whom Ruben Amorim would not be allowed to tango. If you challenge the sporting director, and you best not miss.

Regrettably, like many a Premiership right-back in Blackburn’s championship 1994-95 season, the coach took on the executive and appears to have failed. Even the most distracted of readers can see the irony here: a coach who often railed his squad for losing one-on-one duels succumbing when confronted by the intense pressure and animal charisma of a England's top division's most intimidating sporting directors.

And frankly, this entire bruising episode appears to portray the director in a whole new light. It may have been tempting, based on his nine months in a similar role at Southampton, to regard him as little more than a functionary in the United exoskeleton: a man whose appointment was due as much to his friendship with ex-colleague Omar Berrada rather than any verifiable talent. How mistaken everyone was. In brilliantly outmanoeuvring United’s feted manager, as he outmanoeuvred the hapless a previous executive before him, Jason Wilcox has proved himself to be among football's strategic masterminds: a tactical intellect that the club's mid-table rivals will now be rightly wary.

The Tactical Conflict Regarding System & Philosophy

To illustrate, it was Jason Wilcox , after having been part of the hierarchy that hired the 3-4-3 fundamentalist Amorim in the first place, was instrumental in attempting to convince Amorim to ditch his favored formation. Naturally, these pleas were resisted. However, such directives carry more weight when issued from the mouth with the impeccable football pedigree of Jason Wilcox, a veteran of international appearances and a contributor to a championship team decades past.

Perhaps in time Jason Wilcox might agree to outline his thought processes to the rest of us. Perhaps at some point questions may arise regarding why the coach is departing with full compensation, without any penalty clause in place. The director speaks rarely in public, for excellent reasons. The true intellectuals in football – men like Jason Wilcox – simply operate at a level exceeding our prosaic understanding. Were he to speak, most likely we would perceive is a series of high-frequency signals and complex calculations. Wanting is not quite the same as being ready to receive.

The INEOS chief allegedly suggested using the winger at right wing-back.
The club's co-owner has allegedly suggested utilizing the attacker in an unfamiliar defensive position. Photograph: Getty Images

The Ultimate Power In Command

But of course, by focusing our attention on the sporting director we overlook the real power behind the modern United throne. Jason Wilcox is, after all, merely executing the directives of his ultimate line manager the billionaire owner, who in private has made very clear his preference for a four-man defense. It is reported, Ratcliffe has also suggested playing Bryan Mbeumo as a right wing-back. The owner is eager for the club to embrace analytics and analytics. According to ESPN, during a leadership summit early in his minority ownership, he announced that United’s style of play “will be decided by this group”.

After all, Sir Jim is an expert in these intricate football matters, leveraging his background in industry and sailing. Above all he is incredibly rich, and as we all know, the wealthy are the best of us: more insightful, sagacious, more tactically astute, simply better. Whom else could one trust to oversee an enlightened programme of austerity, the building of a modern arena that appears a lot like an abstract design, the acquisition of a new striker?

A Modern Football Order: Directors Above Coaches

This is a trend that is becoming prevalent at the elite levels football. For decades, clubs foolishly delegated major sporting choices to subordinate staff such as coaches, scouts – players themselves. Perhaps it was once feasible for a young, visionary coach with a philosophy and drive to go into an organization and see their vision through to completion. But how many companies have such individuals established? What number of mass redundancies have they overseen? Better by far to place the real power where it belongs: the leadership tier, the casually dressed executives, the individuals with the jaw-dropping professional resumes. It is wiser to determine the strategy in the boardroom and hire someone who will adapt their methods accordingly. If managers were once chefs, they are now more like Deliveroo drivers: not responsible for the food, but still finally accountable should it be delivered poorly or fails of the box.

Nowadays, their job is increasingly less about defining the vision and more about marketing it: the front-facing representative of the operation, the visible figurehead for a club they can do little to change. A coach at Chelsea leads a team of very young players into the Champions League and secures domestic cups, and essentially gets sacked for speaking out. Wilfried Nancy sees his standing damaged whereas those individuals who appointed him live to blunder indefinitely.

A Modern Corporate Game: Responsibility for the Few

And possibly in a small way this represents neoliberalism at work: the rise of a gilded overclass who can never be wrong, whose decisions remain untouchable, whose mistakes can invariably be resolved by sacking without justification. Appoint the 3-4-3 coach and then fire them for playing excessively 3-4-3. Bring in the process guy and later discard them for taking too long. And above all be grateful; for the incremental increases in ticket costs, for the latest player acquisitions, for the fact that the adults – regardless of their expertise – are in charge.

Rhonda Kennedy
Rhonda Kennedy

Elara Voss is a storyteller and cultural critic exploring the intersection of technology and creativity.